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Objectification is the process by which people assign meaning to things, people, places, activities, and the like. Thus they become part of cultural constructions which inform and guide people's behavior. (Wikipedia)
Respect What?
This ad is selling food. This is quite literal. Making an object out of a woman’s asset. This ad is selling “respect yourself.”
Woman by day, Object by Night?
Do you see how Barcadi uses women’s body parts and the idea of sex to promote their product? This is the image of a woman’s mostly bare back and is accompanied by the copy: ‘Librarian by day, Bacardi by night.’ The implication here is that Bacardi transforms this librarian -into an object of desire.
This Skyy ad...
not flying so high
This women is shown sunbathing with a perspective emphasizing her chest... between a man’s legs. Does it get any more literal than that? This also shows women’s breast idealized promoting breast augmentation.
"Harper's Index" claiming that the average size bra worn by an American woman has increased in the last 10 years from 34B in to 36C.