REAL true authentic
Ugly is the New Beautiful
is ABC’s new slogan for their new hit series Ugly Betty. ABC has launched a campaign called BE UGLY IN 2007.” It  has started a pre-social movement redefining ugly. Ugly Betty wants to throw away society’s unrealistic standards of physical beauty and start fresh to focus on what really matters.
 
Celebrating Reality
Dove’s advertisements are inspiring women of all ages, shapes, colors and sizes to embrace what they have and redefine beauty.

Dove’s Evolution Film